IMPACT

We are committed to improving

sustainability for the planet and society

CuleM’s fresh, stunning designs coupled with our focus on sustainability, makes our watches truly unique.


By buying our watches, you will be supporting incredible causes which serve to protect the essential elements of our amazing world:


Land, Air, Water, Animals and People. 

CuleM. Watches for the World.

We are proud to be working closely with our partners below.

IMPACT

We are committed to improving

sustainability for the planet and society

CuleM’s fresh, stunning designs coupled with our focus on sustainability, makes our watches truly unique. By buying our watches, you will be supporting incredible causes which serve to protect the essential elements of our amazing world - Land, Air, Water, Animals and People. 

CuleM. Watches for the World.

We are proud to be working closely with our partners below.

To protect the Land and purify our Air, Ecologi have helped us to create the CuleM Forest in Madagascar.


CuleM has already planted over

15,000 trees

through our environmental partner Ecologi.

For every watch you buy, we will plant another

100 trees

“Ecologi is thrilled to be working together with CuleM Watches to plant trees to positively impact the climate and environment. CuleM is perfectly set up to drive significant change, and starting with a forest of over 10,000 trees in Madagascar is clear proof of that!”

Elliot Coad, Managing Director, Ecologi

Ecologi focuses on planting trees & funding the world’s best climate crisis solutions. With Ecologi, we are also working to offset our CO2 footprint by investing in international sustainability projects such as wind energy in India and preserving prime Brazilian rainforest.

Your watch will

protect over six acres of rainforest.

CuleM is proud to be a partner of Rainforest Trust, one of the world’s most effective conservation charities. Every watch sold will protect over six acres of threatened rainforest for the benefit of wildlife, communities and the climate.

Rainforests safely store billions of tonnes of carbon, helping to mitigate climate change and stabilise global weather patterns. Rainforests are also home to

50% of the world’s species

– many of which are critically endangered – and thousands of indigenous communities who rely on the forests for their food, water and economic prosperity. In short, they are one of the most important natural resources on Earth, and their long-term protection is absolutely

vital for our survival.

CuleM is excited to be working with ActionAid as we focus on improving the lives of People across the world. ActionAid is an international humanitarian charity that works with women and girls living in poverty. ActionAid seeks to change the world for women and girls. They are ending violence and fighting poverty so that all women, everywhere, can create the future they want.

Harriet (seen right)

is from Kampala, Uganda. She received support from an ActionAid women's shelter after surviving years of domestic violence, including training in how to make reusable sanitary pads. Since then, she has started her own business and become a national trainer. She’s trained over 22,000 girls in how to make their own reusable sanitary pads.


Many girls don’t have access to safe, hygienic, sanitary products causing them to miss multiple days of school. Missing out on an education can have a devastating impact on a girl’s life as she becomes more vulnerable to violence.


Our donations will support women like Harriet to make an incredible difference in their community.

To focus on cleaner water, CuleM Watches is a supporter of Ocean Generation, an organisation whose goal is to

stop plastic reaching the oceans

within a generation.

Ocean Generation have been experts on plastic pollution for a decade in their previous guise of Plastic Oceans UK. Their award-winning documentary

A Plastic Ocean

was described by Sir David Attenborough as

“one of the most important films of our time”

and has ignited mass consumer awareness.

Ocean Generation creates education, science and sustainability programmes which engage multiple audiences on the appropriate use and value of plastics, as they commit to forging long-lasting change.

To protect the Land and purify our Air, Ecologi have helped us to create a CuleM Forest in Madagascar.


CuleM has already planted over

15,000 trees

through our environmental partner Ecologi. For every watch you buy, we will plant another

100 trees

“Ecologi is thrilled to be working together with CuleM Watches to plant trees to positively impact the climate and environment. CuleM is perfectly set up to drive significant change, and starting with a forest of over 10,000 trees in Madagascar is clear proof of that!”

Elliot Coad, Managing Director, Ecologi

Ecologi focuses on planting trees & funding the world’s best climate crisis solutions. With Ecologi, we are also working to offset our CO2 footprint by investing in international sustainability projects such as wind energy in India and preserving prime Brazilian rainforest.

Your watch will

protect over six acres of rainforest.

CuleM is proud to be a partner of Rainforest Trust, one of the world’s most effective conservation charities. Every watch sold will protect over six acres of threatened rainforest for the benefit of wildlife, communities and the climate.

Rainforests safely store billions of tonnes of carbon, helping to mitigate climate change and stabilise global weather patterns.

Rainforests are also home to

50% of the world’s species

– many of which are critically endangered – and thousands of indigenous communities who rely on the forests for their food, water and economic prosperity. In short, they are one of the most important natural resources on Earth, and their long-term protection is absolutely

vital for our survival.

CuleM is excited to be working with ActionAid as we focus on improving the lives of People across the world. ActionAid is an international humanitarian charity that works with women and girls living in poverty. ActionAid seeks to change the world for women and girls. They are ending violence and fighting poverty so that all women, everywhere, can create the future they want.

Harriet (seen right)

Harriet (seen right)

is from Kampala, Uganda. She received support from an ActionAid women's shelter after surviving years of domestic violence, including training in how to make reusable sanitary pads. Since then, she has started her own business and become a national trainer. She’s trained over 22,000 girls in how to make their own reusable sanitary pads.


Many girls don’t have access to safe, hygienic, sanitary products causing them to miss multiple days of school. Missing out on an education can have a devastating impact on a girl’s life as she becomes more vulnerable to violence.


Our donations will support women like Harriet to make an incredible difference in their community.

To focus on cleaner water, CuleM Watches is a supporter of Ocean Generation, an organisation whose goal is to

stop plastic reaching the oceans

within a generation.

Ocean Generation have been experts on plastic pollution for a decade in their previous guise of Plastic Oceans UK. Their award-winning documentary

A Plastic Ocean

was described by Sir David Attenborough as

“one of the most important films of our time”

and has ignited mass consumer awareness.

Ocean Generation creates education, science and sustainability programmes which engage multiple audiences on the appropriate use and value of plastics, as they commit to forging long-lasting change.

ABOUT CULEM WATCHES

CuleM (pronounced Q-Lem) produces top-grade quality Swiss-made travel watches at fair prices. Since we launched our debut collection in 2019, we have been lucky enough to receive fantastic reviews from GQ, The Telegraph, Watch Pro, ABlogToWatch, to name but a few.

We believe that your watch should inspire you on your adventures around the world, and act as a reminder of the places that you’ve been, and the places you’re dreaming of visiting one day.

Our founder, Matthew Cule, is an avid traveller and wanted to create a collection of watches that featured unique designs, inspired by the world around us. On founding CuleM, Matthew and the team also wanted to help in a small way to protect the planet that inspired our collections.

That’s why every sale helps us to make donations to our charity partners with whom we were able to plant 16,000 trees in the CuleM forest in Madagascar and protect over 2.5 million square metres of rainforest.

In addition, for our new Skyline GMT collection we wanted to make a positive impact locally and have pledged to make donations to GrowNYC in New York City, and London based Blueprint for All.

You can read more about how CuleM’s community is making an impact ->

Our automatic watches feature top-grade ETA movements, and are made in Switzerland. But because we only sell directly through our website, we’re able to keep the costs down and price all of our automatic watches extremely competitively. If you’re looking for a watch that’s the same as everyone else’s, you won’t find that here. If you’re looking for a genuine head-turner, you’ve come to the right place.

Culem. Watches for the world.

We also include a 5-year guarantee and we’re convinced that if you look after your watch, you should be able to enjoy it for practically a lifetime of adventures. CuleM watches are inspired by the world. Designed to accompany you on your adventures. And sold to help protect the planet that we love.

There is a lot more to be done.

We have a roadmap to achieve true sustainability.

discover our global impact